A Conversation with Dynamic Broker Eric Goldie
(NEW YORK, NY) — Sophisticated and savvy represents Eric Goldie. Not just a fashionable influencer, with well over 130,000 followers, Goldie uses his dynamism as a power broker, who understands the wants and needs of his clients. Specializing in high-end real estate, Goldie’s prior experience in the entertainment industry equips him as an expert in the capricious New York City housing market. Goldie’s eye for luxury and successful negotiation tactics empowers his clients to find their dream home and call it their own.
I was lucky enough to speak to Goldie on all things New York real estate and if you can strike a balance between personal and professional life.
In such a competitive business, what skills do you believe have helped you become the broker you are today?
“Determination would be the obvious answer. I think one of the most important skills would be the ability to listen to your clients and their needs. Selling or buying a home can be a stressful process. Listening and making sure their expectations are managed makes the process move smoothly.”
With such a busy agenda, how do you prioritize your listings and other projects at work?
“I’ve realized that prioritization is a skill that takes time. I’m still early on in my real estate career, but in the last few years I’ve learned what tasks take priority over others. Handling offers typically takes top priority over all. If a client wants to put in an offer, or an offer has been made on a property I will drop what I’m doing to focus on that.”
View this post on Instagram
A post shared by Eric Goldie (@ericgoldie) on Jul 5, 2019 at 10:07am PDT
With the current state of the market, many brokers are struggling to find buyers and sellers, what do you do if you have to start again from the beginning?
“Humble yourself and don’t let your ego get the best of you. Take on smaller listings, work with renters, and pivot your business and marketing techniques to reach a new audience. In this market, no listing or client is too small.”
What does a luxury property owner look at when choosing a real estate professional to sell his or her property? Why should they choose you and not someone else?
“Market knowledge is definitely something clients pay attention to. Every broker can tell you that right now we are experiencing a buyer’s market, but differentiating yourself by advising your seller clients how to make their property stand out in a pool of similar listings, or working with your buyers to secure the lowest possible price is what will set you apart. Personally, my clients like my persistence. I’m young. I don’t have a family to go home to at night so it allows me to focus 100% on my work. I’m on one of the top performing teams at Compass and we are all under 30 years old. Client’s feel comfortable reaching out to us at all hours, and we wouldn’t have it any other way.”
Image provided by Eric Goldie @ericgoldie
Do you believe it is possible to have a successful career while having a fulfilling personal life? Does the balance exist?
“Of course! One of my favorite parts of working in real estate is that I am able to create my own hours. I don’t have to report to an office from 9-5 and I can do my work from wherever in the world I am. I am actually more present in my personal life since beginning to work in real estate. My work tends to be more of a 24/7 situation, but I feel more at ease knowing that I generally have freedom and flexibility.”
What would be a hot spot to invest in right now in New York City?
“Finding a pocket that hasn’t experienced its boom is key. Hudson Square is a fantastic example. You’re between three of the most expensive neighborhoods in Manhattan (Soho, West Village and TriBeCa). The median sales price has climbed more than 29 percent, and it’s become a hub for creative agencies and media companies, which will drive up the need for housing. Prices start around $2,300 per square foot, while condos in the West Village, for example, can easily go for more than $5,000 a foot.”