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Compass doesn’t know how it will turn a profit

Even at a $4.4 billion valuation, Compass still has no plan to reach profitability. “We’re not yet at a stage where I have a very clear monetization strategy because we haven’t really talked about it,” chief operating officer Maëlle Gavet told the Wall Street Journal. The brokerage, with a $1.2 billion war chest, has lured agents with perks like full commission splits, stock options and massive marketing budgets — but doesn’t yet have a clear […]

source https://therealdeal.com/2019/04/23/compass-doesnt-know-how-it-will-turn-a-profit/

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