Could McDonald’s franchise model help IWG beat WeWork?
IWG, the world’s largest flexible-office provider, is now turning to McDonald’s for inspiration on how to ward off competition from WeWork. The Swiss firm, which has about 555,000 workstations globally, is planning to roll out the franchise model pioneered by McDonald’s back in the 1950s in a bid to accelerate its growth, according to The Wall Street Journal. Through its brands Regus and Spaces, the company builds out spaces in commercial office buildings, and subleases […]
from The Real Deal New York http://bit.ly/2PbBewb